It's time to stop hoping conferences work. Start making them work.
You're spending thousands on booth space, sponsorships, and travel. Your team shows up, works the floor, collects business cards, and then... nothing. No clear wins. No real follow-through. Just another conference expense you can't quite justify to your CFO.
Here's the truth: conferences can be a goldmine for sales, partnerships, and visibility. But not when you're winging it.
What if you showed up with an actual plan? One that turns conferences from a budget line item into a predictable revenue driver.
I can help you do just that!
Conference SERVICES
Annual Conference Strategy WorkshopSingle Conference Strategy SprintOn-Site SupportAnnual Strategy Retainer
Annual Conference Strategy Workshop
Your entire conference year, mapped out in one focused workshop day. No more guessing which events matter or what success actually looks like.
Best for: Vendors exhibiting at multiple conferences in a year
Here's what we'll cover:
- Conference selection, sponsorship levels, and where to invest vs pull back
- Success metrics by event type that leadership will actually care about
- Booth strategy including messaging, engagement tactics, giveaways, and standing out on a crowded floor
- Team alignment on who goes, who executes, and how follow-up happens
- Pre-conference, during, and post-conference planning to turn conversations into revenue
You'll walk away with:
- A 12-month conference roadmap with investment levels and clear priorities
- Conference-specific goals, messaging themes, and engagement plans
- A repeatable framework so you're not starting from scratch every event
Single Conference Strategy Sprint
You've got one big conference coming up. High stakes. High visibility. You need to show up prepared, not panicked.
Best for: One important or must-win conference
Here's what you'll walk away with:
- A comprehensive pre-event strategy outlining:
- Clear goals, success metrics, and team roles.
- A plan for maximizing your presence, conversations, and partnerships
- Guidance on engaging attendees, working the event, and nurturing opportunities
- A pre, during, and post conference outreach plan to maximize your time
- Post-event debrief and follow-up strategy that doesn't fall through the cracks
On-Site Support
Real-time coaching and strategic oversight to ensure your conference strategy doesn't stop at planning. This is not booth staffing - this is high-level execution support, live feedback, and objective decision-making to maximize ROI while the event is actually happening.
Best for: Vendors who want to make sure their conference investment actually delivers results.
Here's what's included:
- On-site coaching and real-time execution support
- Team alignment check-ins throughout the event
- Live adjustments to messaging, engagement, and booth flow
- Warm introductions and strategic networking support
- Daily debriefs to identify high-value leads and next-day priorities
Annual Strategy Retainer
Year-round conference strategy for vendors who treat conferences like a serious growth channel, not a "let's see what happens" experiment.
Best for: Vendors exhibiting at 4+ conferences per year
Here's what's included:
- Annual Strategy Day to map out your full conference calendar ($6,500 value)
- Strategy Sprints for up to 4 conferences per year ($14,000 value)
- 6 Strategy Calls (60 minutes) to use as-needed throughout the year.
Ready to stop wasting money on conferences that don't deliver?
Schedule a Call
Build Your Conference Strategy
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