Meet vanessa vitagliano

Profoundly personal and intentionally strategic.

Because when it comes to solid strategic partnerships, you need both.

portrait of vanessa with a blazer slung over her shoulder
Meet Vanessa
Profoundly personal and intentionally strategic.

Because when it comes to solid strategic partnerships, you need both.

Partnerships are more than handshakes. I’ll teach you how to leverage them.

In over a decade working with dental vendors, I've seen the power of partnerships to open doors, accelerate deals, and create long-term growth. I've also seen how much time and money get wasted on promising partnerships that never deliver — whether it's through expensive conferences, one-off sponsorships, or scattered networking efforts without a clear strategy.

I founded V2 Growth Strategies to help companies bridge that gap. I'll bring a proven, process-driven approach to your partnerships—so you can stop throwing money at disconnected efforts and start building a structured, scalable program that turns relationships into real revenue.

vanessa speaking on stage at a dental conference
portrait of vanessa sitting on a coach smiling at the camera

Why Me?

Partnerships have the potential to be one of your most powerful growth levers — if you approach them strategically. Too many companies treat partnerships as a numbers game, focusing on quantity over quality of relationships.

I believe the key is to shift the focus from quantity to quality. Most companies chase as many partnerships as possible, but real success comes from being intentional — building structured, high-value relationships that consistently drive revenue and impact.

I’ve spent over a decade managing dental vendor partnerships, navigating the same challenges you’re facing now. I know what it’s like to sit through endless networking calls, invest in conferences with unclear ROI, and feel like you’re making connections without seeing results.

Here's what you can expect when working with me:

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A focus on win-win-win alignment between you, your partners, and your shared customers.
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Tailored strategies and frameworks based on your unique business, not generic best practices.
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A long-term, full-funnel perspective on how partnerships can accelerate revenue.
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An emphasis on empowering your team with the tools and skills to succeed with partnerships.
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Transparency, empathy, and a bit of humor as we partner on growing your partnerships.

My Story

I never expected to land in the world of strategic partnerships. My background is in neuroscience, and I’ve always loved understanding how people think, connect, and make decisions. That curiosity led me into the business world, where I discovered my passion for helping companies turn relationships into growth.

Along the way, I also discovered another passion: travel. When I’m not helping dental vendors scale, you’ll probably find me on a solo adventure somewhere, exploring new places, meeting new people, and soaking in new experiences. Just like in partnerships, it’s all about making connections that matter.

collage of vanessa traveling and speaking at conferences

My Values

Partnership that actually work

No random coffee chats or one-off tactics here. I take a big-picture approach to partnerships, making sure every connection fits into a system that drives real, mutual growth.

Insights from inside the industry

After 10+ years in the dental vendor space, I know what makes partnerships thrive — and what makes them fizzle. I’ll help you avoid the common pitfalls and build a program that actually delivers.
Business Strategy

A team-wide game plan

Partnerships can’t (and shouldn’t!) be one person’s job. I’ll help your sales, marketing, and leadership teams work together so partnerships become a natural (and profitable) part of your business.

Less theory, more action

Strategy is great, but execution is what moves the needle. We’ll go beyond ideas and put a clear, actionable plan in place so you start seeing results, not just talking about them.
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"When I first started working with Vanessa, I knew DeW had the potential to grow, but I needed the right strategy to leverage our partnerships effectively. Thanks to Vanessa’s expertise, we’ve built stronger relationships, expanded our membership, and seen an over 40% increase in revenue in just a few months. She gave me a blueprint for growth!"

Anne Duffy

Founder of Dental Entrepreneur Women

"V2 Growth Strategies completely shifted how we approach partnerships. Instead of just staying top-of-mind, we now have a results-driven strategy that leads to clear commitments and stronger deals."

Kayvan Mottahedeh

Co-Founder of The DocSites

“LOVED working with Vanessa. She is driven, charismatic, and great at collaborating across teams... She is a master at her craft. I was consistently impressed with her ability to implement and improve systems and processes, making life better for our team internally or for our partners. If you have the chance to work with her, DO IT.”

Steve Jensen

VP of Business Development at Dental Intelligence

"I've worked with Vanessa for seven years, and here's what you need to know: she's absolutely one-of-a-kind in the strategic partnerships space.  She makes real magic happen for companies as she combines her expertise in sales, marketing, and business development with her strategic creativity."

Mandy Hopp

Founder at Hopp Creative

"Before working with Vanessa, we were lost in our partnership strategy. She helped us focus our efforts and leverage the relationships we already had, making a significant difference in our business."

Jennifer Espinoza

Marketing Coordinator at The DocSites

Frequently Asked Questions

Still have a question?

Our Process

Ready to build and scale your partnership program?

Here’s how we can work together.
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1

Schedule a Call

Schedule a consultation to discuss your partnership opportunities.
2

Create a New Partnership Plan

Get a custom partnership growth plan built to help your business scale.
3

Generate More Referrals

Watch your partnerships become a predictable revenue driver.

7 Reasons Your Partnerships Aren't Paying Off

(And what to do about it)

Tired of partnerships with lots of promise but no results?
Our guide breaks down the common reasons partnership programs fail, and how to turn them into a powerful and profitable asset.

Thank you! Click the button below to download our free guide.
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